




During the season from Christmas through the year’s end and into the New Year, I often quietly reflect on my younger self.
My life has been filled with many joys and challenges, but I am deeply thankful that the love of my parents and the encouragement and support of many wonderful friends have carried me to where I am today.
In my teens and early twenties, encountering the teachings of Christ and The 7 Habits of Highly Effective People by Dr. Stephen R. Covey was a great blessing in my life. Through them, I learned the “principles of love” that enable us to live truly rich and meaningful lives. I feel deep gratitude and happiness that I have been able to walk a path of learning, practice, and growth with leadership grounded in those principles.
When I look at the world today, however, I feel deep sadness seeing how, in the midst of confusion and uncertainty, people are becoming more and more focused on themselves.
The 7 Habits of Highly Effective People teaches the concept of Win-Win. In Japan, we also have a beautiful value known as Rita no Kokoro—the spirit of altruism. I believe that true peace can never be realized if we think only about our own happiness or personal gain. It is only when we sincerely wish for one another’s happiness and support each other with genuine care that a peaceful world can be born.
When we think not only about our own Win, but also about the Win of others—and when we strive together to make both possible—trust is created between us. Even if, at a given moment, both sides are unable to achieve results that fully satisfy them, the trust born from sincerely wishing for each other’s Win will continue far into the future. Trust is difficult to build and easy to break. Only through a sustained desire and commitment to one another’s well-being can strong and lasting relationships of trust endure.
I sincerely hope that people around the world, including global leaders, will build relationships of trust with such an abundant mindset and help create a peaceful world.
I believe that if each of us wishes for the happiness of those close to us—and expresses that wish through action, even in small acts of kindness and compassion—such a world can surely be realized.
To live in this way, I believe it is essential, above all, that our own hearts first be at peace. Once, when I was passionately talking about what I wanted to do for world peace, a friend shared with me words from my mother:
“Before thinking about the peace of the world, make sure your own heart is at peace.”
Indeed, passion for peace is important, but perhaps peace cannot be born from a heart filled with anger. First, there must be peace within us—gentleness and warmth as human beings—and courageous action rooted in true love. Only then may true peace emerge beyond us.
Mother Teresa once said, “I would rather make mistakes in kindness and compassion than work miracles in unkindness and coldness.”
I believe that when she spoke of “choosing to make mistakes,” she meant stepping beyond rigid rules and conventions that restrain loving and sincere action, and courageously choosing to do what love truly calls for.
She devoted her life entirely to the poor, undeterred by differences in religion or by criticism. It is said that many people passed away with tears of gratitude as she held their hands, assuring them that their lives had not been meaningless and that they were of great worth. Some criticized her actions as meaningless and incapable of solving poverty at its roots. Yet I believe she was someone who chose courageous action with gentleness, kindness, and true love—and lived her life for the happiness of others.
Jesus, the central figure of Christmas, also showed through His life what matters most. In a society bound by legalism, He taught that loving one another is the most important thing. Through the parable of the Good Samaritan and His response to the woman condemned as a sinner, He taught us not to judge or discriminate, but to heal, uplift, and support one another through forgiveness and compassion.
As for me, who writes these words, I am in truth a timid person who prefers not to stir the waters. I am far from performing miracles, and still immature in living a truly compassionate life. Even so, though I stumble along the way, I hope to continue living from where I can—cherishing the spirit of altruism, sincerity, and kindness.


新里 聡 プロフィール (英語版&日本語版)
2025年、今年から本格的に対面での研修をスタートしました!
オンラインもいいですが、やはり対面での学びの共有は楽しく素晴らしいです!
ここで改めて、私自身のプロフィールを表に出し、伸びやかに前進していきたいと思います。
外国の方々との交流もありますので、英語版と日本語版のプロフィールとメッセージを書いてみました。
Satoshi Shinzato – Profile (English & Japanese Versions)
In 2025, I have officially started conducting in-person training sessions!
Online learning is great, but there is something truly special and enjoyable about sharing learning experiences face-to-face.
At this point, I would like to present my profile more openly and move forward with a sense of freedom and growth.
Since I also have opportunities to interact with people from abroad, I have written both English and Japanese versions of my profile and message.


Leadership Development Specialist
Satoshi Shinzato
■ English Version Profile
After graduating from the University of the Ryukyu, Satoshi studied Film and Theatre at Utah Valley University and earned his Master’s in Educational Leadership from Brigham Young University (U.S.).
Upon returning to Japan, he became one of the most popular instructors during the founding years of FranklinCovey Japan, known for The 7 Habits of Highly Effective People.
Since becoming independent, he has been deeply involved in leadership and organizational development for numerous global corporations—including SoftBank and several world-leading brands.
Renowned for his warm, human-centered, and empowering approach, Satoshi’s programs go beyond theory, helping participants discover their inner potential and take inspired action.
His High-Performance Team & Hospitality Leadership Program—linking leadership to world-class service—is especially well-regarded among corporate clients.
He is also an expert in helping organizations clarify and embody their mission, vision, and values, creating authentic cultures that sustain growth.
With a unique ability to integrate educational design, consulting, and facilitation, Satoshi delivers comprehensive programs that produce real, lasting transformation.
He also mentors future trainers and facilitators, many of whom are now leading professionals in their respective fields.
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■ Credentials & Expertise
• Certified DiSC Analyst – Understanding behavioral tendencies and communication styles
• Gifted & Talented Education Certification – Brigham Young University College of Education (U.S.)
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■ Publications
• Author: Practical Leadership – You Are the Leader! (Bungeisha)
• Translator: The Psychology of People Who Can’t Help Getting Angry: (Diamond Publishing) English Title: Anger Habit
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■ Online Platforms
• Up-lift Leadership Center:
https://upliftleadershipcenter.com/learnings.station
• Blog: A Walk Through Awareness and Learning
• Radio: Satoshi’s Radio – All Episodes
https://stand.fm/channels/6017cfef85b142d0d84d1ccb
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■ Message
Lighten up! – Come on, lift your spirits and shine!
During my study abroad years, this phrase became the turning point of my life.
Every day was a challenge—filled with uncertainty, discovery, and growth.
Then one day, I came across a book titled Lighten Up! Its message radiated energy and hope, and I felt its light guiding my path forward.
For more than 25 years since then, I have devoted my life to the study and practice of human potential and leadership development, guided by one simple belief:
“Everyone has a light within them waiting to shine.”
No matter the era or environment, I believe leadership is about staying hopeful, believing in your own light, and moving forward with purpose.
Let’s begin this journey together—
to meet the leader within you
and to create each shining day of your life.
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💫 Keynote & Workshop Themes
• Self-Leadership: Discovering the Leader Within
• Team Empowerment: Creating Teams that Shine Together
• Well-being in Life Stage: Living Authentically at Every Stage of Life
• The Heart of Hospitality: Inspiring Leadership through Service
• Legacy & Life Journey: Designing Your Life as a Meaningful Journey
• Goal Setting & Achievement for Leaders: How Leaders Set and Support Effective Goals
• Year-End Feedback Skills: Drawing Out the Strengths of Team Members through Meaningful Feedback
• Trusted Leadership Communication: Essential Communication Skills for Building Trust and Influence
• Effective Facilitation Essentials: Core Facilitation Skills for Achieving Desired Results
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日本語版自己紹介
リーダーシップ育成スペシャリスト
新里 聡(Satoshi Shinzato)
■ 日本語版プロフィール
琉球大学卒業後、米国ユタバレー大学(UVU)で映画・演劇を学び、
ブリガムヤング大学大学院にて教育学(リーダーシップ専攻)修士課程を修了。
帰国後、「7つの習慣」で知られるフランクリン・コヴィー・ジャパン創成期の人気講師として活躍。その後独立し、ソフトバンクをはじめ世界的ブランド企業のリーダー育成・組織変革支援に携わる。
理論だけでなく、人の可能性を信じ、その人の中にある力を引き出す実践的で温かみのあるリーダーシップ教育に定評がある。特に、最高のサービスとホスピタリティを実現する
「ハイパフォーマンスチーム育成プログラム」は、世界的なラグジュアリー業界を中心に、多くの企業で高い評価を受けている。
また、組織の「ミッション」「ビジョン」「バリュー」を浸透させ、チームの文化づくりを促すファシリテーションにも卓越。
教育デザイン、コンサルティング、研修を一貫して行い、成果と変革を生み出すプログラムを数多く実施している。
さらに、企業内外の研修講師育成にも力を注ぎ、その門下からは多くの優れた講師が輩出されている。
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■ 資格・スキル
• DiSC認定アナリスト(行動特性・コミュニケーションスタイル理論)
• Gifted & Talented教育資格(米国BYU教育学部プログラム修了)
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■ 著書・訳書
• 著書:『実践リーダーシップ リーダーは君だ!』(文芸社)
• 訳書:『つい怒ってしまう人の心理学』(ダイヤモンド社)
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⭐️講演・ワークショップテーマ
• Self-Leadership: 自分の中のリーダーに出会う
• Team Empowerment: 共に輝くチームをつくる
• Well-being in Life Stage: どんな人生ステージでも自分らしく
• The Heart of Hospitality: 心を動かすリーダーシップ
• Legacy & Life Journey: 人生を旅としてデザインする
• Goal Setting & Achievement for Leaders:リーダーのための効果的な目標設定と達成サポートの方法
• Year-End Feedback Skills: チームメンバーの力を引き出す年度末のフィードバックスキル
• Trusted Leadership Communication:信頼されるリーダーに必要なコミュニケーションの基本スキル
• Effective Facilitation Essentials: 望む結果につながる効果的なファシリテーションの基本スキル
■ オンライン発信
• Up-lift Leadership Center https://upliftleadershipcenter.com/learnings.station
• ブログ:新里聡の「人生気づきと学びの散歩道」https://uplift.exblog.jp/
• ラジオ:「さとしのラジオ」全放送https://stand.fm/channels/6017cfef85b142d0d84d1ccb
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■ メッセージ
Lighten up! ― さあ、元気を出して輝きなさい。
留学時代、人生の転機に出会ったこの言葉が、私の原点です。
異国の地で挑戦を重ね、苦しさの中にも希望を見いだしながら歩んでいたあの頃。
偶然手にした一冊の本――そのタイトルが「Lighten Up!」でした。
その言葉は、まるで未来を照らす光のように、私の心を温めてくれました。
以来25年以上、「人の持つ可能性」に焦点を当てた教育とリーダーシップ開発に取り組んできました。
私の願いはただひとつ。
「すべての人が、自分らしく輝きながら人生を創造できるように」。
どんな時代でも、希望を失わず、自らの光を信じて歩む――
それこそがリーダーシップの本質だと私は信じています。
さあ、一緒にあなたの中のリーダーに出会い、
心から輝く毎日をクリエイトしていきましょう。

